Logo Design: O2+
CONCEPT: Connects the periodic element of oxygen and nature.
Represents the merging of quality natural ingredients that have a scientific efficacy and effectiveness. Demonstrates clarity, clean and pure through its simple and elegant form that is easily recognisable.
The Periodic table is subtly represented here as the sharp edges of a box much like that of an element from the periodic table while nature is represented by natural curves.
Harmony and new form is created when these two elements unite. Typography is clean and clear, inspired by the typefaces used in the periodic table. A clean line surrounds the dominant shape to provide elegance and visual framing.
O2+ is natural product brand owned and made by O2B Healthy in Nelson, – a region renowned as the jewel in the crown of the New Zealand natural products industry, located in the geographic centre of New Zealand aside the world famous Abel Tasman, Kahurangi forest and marine parks, surrounded by snow-capped mountain ranges where many of our ingredients are sourced. Thier core philosophy is to empower people to take responsibility for their own health and wellness. Key tenets are founded on the union of nature and science complimented with a strict adherence to a quality system approved and regulated by the NZ Ministry of Primary Industries and the NZ Food and Safety Authority – and designed to integrate the best human, technical and raw material resources available from our region to guarantee the highest possible quality and safety standards and levels of product efficacy.